"Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.” – David Ogilvy Paid Advertising is booming. Paid ad spend in 2019 itself was as high as $135.9 billion. That's only meant to incre...[More]

Omnichannel Marketing! It sounds like another buzzword in this modern marketing era! Wait! It's 2020, and out of our realization, omnichannel marketing is all around us as another customer-centric approach to marketing. As a marketer, are we really one step behind our customers? Let’s rewind and check. At first, people started googling everything so, to rank first on google search engine pag...[More]

Has this ever happened to you where you had a webinar and nobody showed up, you were just doing a live webinar by yourself? It’s not the greatest feeling in the world especially when you put all that time and effort into it. Making webinar marketing a part of your content marketing and video marketing strategy is almost a no-brainer today. A webinar presentation in the past was an easy tick...[More]

Are you using social media platforms to build your brand? If yes, then have you analyzed which one works effectively and meets your goals? You hardly get time to use every social media outlet out there for your business. No one would like to waste time on a platform that does not give returns over a period of time. It's better to research and narrow down the list to a few social media platforms th...[More]

According to Michael Gerber’s book ‘The E-Myth’ (“Entrepreneurial Myth”) If you’re good at something it doesn’t mean that you are good at everything. If you are going to run a business, you have to be strong in accounting, finance, operations, and really-really good in marketing. Software executive chairman Tony Zingale believes that software companies mus...[More]