Content Marketing Practices to Implement in 2022

Content Marketing Practices to Implement in 2022
Every year you go through documenting the processes that have worked for your organizations and those that have not. It is a tedious process, especially for the sales team. They have to enlist the strategies that have helped them achieve targets and discard the wasted resources. Well, this is the process that every organization has to go through. But what if we tell you that you do not have to wor...[More]

How AI Is Transforming Content

How AI Is Transforming Content
One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful content strategy? We might not be too far away from the reality of automated content achieve through machine learning. Automated systems and tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,...[More]

5-Point Strategy For Gated Content That Generates Demand

5-point Strategy for Gated Content That Generates Demand
Let's backtrack. Digital marketing was born about 3 decades ago when computers had become smart enough to store customer data and give out ungated content. Fast-forward into the present day and take a look into your inbox. We all share the same inbox and social media story, apathetic, unapologetic with same old brand awareness content. Frankly, there is nothing out-of-the-box out there that we cou...[More]