Email marketing for B2B is one of the best ways to guarantee ROI. Besides being formal, emails are the most elite and elegant way to communicate and converse in the B2B world. Despite various predictions that email marketing would not survive in the social media era, it proved its worth. As a result, email marketing has been considered the best form of marketing to set your mark in recent years. A...[More]

Timely, personalized and hyper-relevant to the reader, automated emails are certainly doing a hell of a job for marketers by saving them plenty of time and money. But having said that, a lot of them are still making mistakes – from not being careful of the smallest errors to painful data problems, some of these can seriously damage your credibility. When it comes down to email marketing auto...[More]

The multi-billion travel-tech industry is not only alive and well, it is thriving. According to Statista, 1.2 million people traveled internationally around the world generating global revenue of U.S $1.26 million. The future seems even more promising as millennials love to travel and comprise the traveling population more than Baby Boomers and Gen Xers combined. Appeal to the current generation...[More]

Digital marketing has exploded in the last decade. With so many tools and software to choose from it becomes challenging to keep your strategy focused. In 2011 there were roughly 150 marketing tools. In 2017 over 5,000 marketing tools were reported. With that type of growth it can be confusing which programs to select. Most companies are trying to capitalize on their ROI. Research has shown that ...[More]

Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?Whether you like it or not the success of your email marketing campaign depends on the open rates you get. You cannot generate business opportunities through a potential customer if there's no one to read your emails. More than 20% of your marketing emails never make it to the audience's...[More]

Talking about successful marketing strategies, do you know email marketing consistently ranks as one of the best tactics to reach your ultimate marketing goals? The world today is dominated by social media and mobile, where an Email marketing campaign is not a new thing. Yet, there is no denial of the fact that still, it is one of the most effective channels for any business organisation to drive ...[More]

People will forget what you said. They will forget what you did. But they will never forget how you made them feel. Maya Angelou Email marketing automation aims to do just that, it enables your communication with a prospect or existing customer to be more personalized and timely. Communication between your business and your clients should feel like a 1 on 1 conversation that is tailored for thei...[More]