Travel business is flourishing. According to a research from Deloitte, the travel industry's growth has skyrocketed over the last ten years. However, a thriving industry like this still presents a problem for business travel management companies. Problem? We live in a world where travel is easier than it has ever been. From online travel agencies to metasearch engines and the travel agents down th...[More]

Sales teams trying to grow their leads could be focused on inbound lead generation, outbound marketing, or both. Needless to say, most marketing efforts have the end goal of ensuring people arrive at your landing page and generating leads for the business. The lead generation process has grown into a very dynamic one that could be carried out in several ways with the help of marketing automation. ...[More]