“Marketing is about innovation. Marketing’s job is never done. It’s always about perpetual motion. We must continue to innovate every day,” Beth Comstock.Tweet This! Digital marketing strategies are evolving with a fast pace and innovation is the only solution to cope with this. Technologies like artificial intelligence and machine learning have given wings to digital marke...[More]

“The aim of marketing is to make selling superfluous.” Peter F. Drucker While selling is an art, it solely depends on how much marketing effort you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technolog...[More]

One would think only a human could create complex, high-level projects and campaigns. But, what if a computer could generate useful content strategy? We might not be too far away from the reality of automated content achieve through machine learning. Automated systems and tools like generation analytics and predictive analytics will give AI a good amount of the creation process, and in some cases,...[More]

Days of doing manual tasks are way behind us, and despite the debate surrounding the emergence of robo-advisors being a threat to human advisors, there seems to be no sign of stopping it. Created as a result of the 2008 financial crisis, robo-advisors were first launched by Betterment and since then many others have followed suit, including PersonCapital and Wealthfront. Their main goal was to pro...[More]

Wondering how Artificial Intelligence can improve your marketing? Andrew Ng, an AI, and machine learning expert say, AI is the new electricity. Just as electricity was used to power everything 100 years ago, AI is now added to everything.And in marketing, there isn’t anything better than AI-empowered tools and techniques to spot opportunities. Businesses face many market challenges and so do...[More]