B2B video marketing campaigns have seen an increase in the past few years. The video marketing strategy has proved its worth in every field, from generating leads and closing deals to acquiring excellent ROI. A video marketing strategy should be the heart of your marketing plan. The success it promises in sales is incredible. And with the surge in video marketing tools and platforms, video marketi...[More]

TOUT... PITCH... WOO... BOOST... PROMOTE... ENDORSE... BROADCAST... PUBLISH... PIN Haven't you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product, or wooing the customers. Digital marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vital role in ma...[More]

Video marketing has proved to be one of the most successful marketing methods for B2B. No matter the marketing challenges, B2B video marketing campaigns strengthen inbound marketing by all means. If we consider the changing times, be it the pandemic, digital evolution, or emerging competition in every field, there needs to be one eye-catching marketing campaign that makes your brand stand out from...[More]

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the internet users and especially our target audience is least interested in knowing. And the heavy budgets we utilize to create a 'so-called' powerful video and host it on a video platform is...[More]